Burger King

Brokering

Brokering, i.e. the procurement of required goods and raw materials, has a fundamental role in food outlet chain logistics. On the one hand, especially with foods which are sensitive to temperatures and therefore with short best-before dates, deliveries must be regular. On the other hand, the often sporadic demand behaviour of the restaurants requires a stable supply. A situation where items run out of stock is to be avoided at all costs, but factors such as shelf life and capital commitment costs do not allow for overly large stocks.

With the help of intelligent forecast and replenishment tools, the latest IT solutions within a integral merchandise management system, as well as personal experience and a “certain flair”, our employees perform a careful balancing act each day to ensure the satisfaction of all those involved.